Since 2016, at OuterBox we’ve been an eCommerce-focused SEO agency specializing in Magento SEO services and search engine marketing. With many Magento search engine optimization clients under our belt, we’re set to take on your marketing campaign and drive more traffic, sales and revenue to your Magento online store. We look forward to discussing your goals!
Magento SEO services refer to SEO services rendered for a website(s) operating on the Magento platform. While big-picture SEO strategies are effective across all website platforms, implementation of advanced tactics can require technical knowledge of coding or the Magento platform.
We have proven SEO techniques that work to optimize your Magento website. Knowing what has worked in the past allows us to get the best results for your business.
We've been working with Magento for over 10 years, so you'll know you're in good hands with an experienced SEO team.
One of the most vital parts of a Magento SEO campaign is keyword research. During keyword research, we’ll investigate which keywords are most valuable to target in order to drive shoppers to your website. Whether we’re targeting a category page or product page, each page on your website will be assigned 3-5 main keywords to focus on.
Keyword research is so important because it’s the foundation of your SEO campaign. The optimization work that goes on during SEO, such as writing new content, updating content, editing title tags, and more, is all based on trying to rank your pages for the keywords chosen. If the keywords are not terms that’ll drive sales, the campaign is built on poor planning.
Search Engine Optimization is the process of improving your website and online profile to appear at the top of Google when your most important keywords are searched. For a Magento website, these are often your category names, product names, and competitive industry keywords. SEO in the eCommerce industry is an involved process, and it helps your website to not only satisfy the Google search algorithm but to build a better user experience for your customers. It’s important that you’re found but just as important that the visitor turns into a customer. It takes our SEO’s in-depth expertise of how Google and other search engines work to land top of page one results. For more insight into Magento specifically, you may want to check out our Magento SEO tips guide.
As a Magento business owner or marketing director, your income is dependent on online sales. If customers don’t make it to the website and order online, you’re losing revenue. To get new customers on a daily basis and continue an upward growth trend, it’s important to have a consistent search engine optimization plan in place. As Google and other search engines make algorithm updates you need an expert like OuterBox to help you navigate those changes.
Also, if you’re considering upgrading to Magento 2 it’s very important to work with an SEO expert during the transition process to retain your current search rankings and positions. We offer both ongoing SEO campaigns and also have SEO consultants available on a per-project basis. Choosing the right plug-ins and configuring your extensions, as well are reviewing the code base, is an extremely important step before launch.
When improving your SEO, one of the first steps is a full-site analysis. Is your website code up to date? Are there speed issues? Are the keywords you’re targeting the right ones to be going after? We’ll review your entire SEO strategy and deliver you a 20+ “proven methods” checklist for you to see where the website is falling short. Understanding how your website is currently put together will allow our team of SEO professionals to develop a plan for future success. There are also many SEO elements that are behind the scenes. Items such as page descriptions, title tags and more need to be edited to deliver Google’s algorithm exactly what it wants.
As we discussed earlier, you should strive to keep your Magento platform updated to the latest version of Magento. As improvements are made, Magento will gradually release updates, many of which will have improved SEO support features. Staying updated will also help protect your site from bugs, since Magento patches known security loopholes periodically.
Magento 2.0 launched in 2015, and there have been several updates and security patches over the last four years for 2.0.
If you’re still running a 1.X version of Magento, you should strongly consider upgrading to 2.0 or switching to a new eCommerce platform altogether.
When setting up a store on Magento 2.X, the default Title and Meta Description need to be changed immediately! Here’s how to do that:
1. From your Magento admin, navigate to Content > Design > Configuration.
2. On the default store view, click “edit.”
3. Scroll down to find the HTML Head section, where you can edit your store’s default title, description, keywords, etc.
By default, your version of Magento may automatically add store codes to your URL. You 100% do not want your eCommerce store to be configured in this way, but beware, changing URL without the direction of an SEO expert could have major negative consequences! Instead, go to Store > Configuration > General > Web > URL Options. Here, you can set “Add Store Code to URL” to “No.”
Bonus Tip 3.5! You can remove from your Magento URLs for a cleaner, more SEO friendly URL structure, by selecting “Yes” for “Server URL Rewrites.”
Optimizing your eCommerce site’s product images is essential on any platform, especially Magento. Follow these best practices to ensure your images are well optimized, which should help the product page rank, but also helps these images show up in Google image searches which can be an additional source of traffic:
1. Use file names that describe the image and product, instead of random numbers or letters.
2. Use alt text to describe the image thoroughly, using target keywords in your description.
3. You can find these settings under Catalog > Products. In “Configurable Products,” double click on the thumbnail. Then click “Go To Details Page.” From there, you can see image size, resolution, and add alt text, etc.
OuterBox builds successful SEO campaigns, regardless of the website’s platform. Our competitive advantage is that we are an eCommerce-focused SEO agency with in-house Magento developers and marketers. Our Magento SEO agencies benefit from working with an SEO team that is fluent in Magento and supported by developers for tactical execution and consulting.
