On Page SEO Service

Indexation is very crucial because it’s what makes your site visible to Google in the first place. If Google can’t index your website, your web pages will not appear in any search results (or might appear incorrectly).

To ensure your site is understood correctly, you must include the appropriate content and page titles. Moreover, you need to add descriptions, and body copy of your web pages. It will ensure that Google properly categorizes your site and presents it for relevant searches.

You need to consider the fact that how your site functions, displays, and how your users interact with your site. This activity is in Google’s (and other search engines) best interest to rank sites with high-performance levels. Therefore, it is important to make sure that your website is functioning properly.

To optimize your on-page SEO, you need to ensure that Google’s web crawlers can access your site. Therefore, these bots are like scouts that Google uses to explore the web and index information. If your site is inaccessible to these crawlers, Google won’t be able to index it. Several potential reasons contribute to this issue:

Several factors that might prevent bots from accessing your site are:

1. A server-side error is blocking the bots from reaching your site.

2. Your site is offline or unreachable to any user.

3. You have unintentionally prevented web crawlers from accessing your site in your robots.txt file (see below for more details).

A related point is that various web crawlers exist. Some belong to Google, while others are from other major search engines and tech companies like Bing and Apple. These are some of the most relevant ones from Google:

Your site should be easy to crawl unless there is a problem with your site or server. In fact, it is more difficult to prevent Googlebot and other search engine bots from accessing your site. It may take some time for your site to appear in Google's index if it is new. Therefore, don't worry if you don't see your site in the search results yet.

The structure of your URLs can influence your on-page SEO, including your site's appearance and your pages' rankings. Google prefers sites with simple and clear URLs that help users find their way, and descriptive text that informs Google about the web page's content.

1. Use static URLs instead of dynamic ones. Dynamic URLs can confuse Google's index and may suggest a dishonest practice.

2. Do not use symbols such as "&$%^*" or strings of numbers like "321987662090" that are long and hard to read.

3. Use a "breadcrumbs" trail to show the position of each page within sub-pages and categories. For example: Domain.com/first-category/secondary-category/final-page

Use dashes "-" to separate words instead of underscores "_". Avoid long URLs and make them brief.

4. Make sure each URL has a clear and descriptive text at the end, which ideally contains your target keywords.

This text is concise, static, and provides a breadcrumbs trail for the blog. It also describes the page or blog post content accurately with relevant keywords that match the search intent.

Do you spot anything like this on your website? That's not ideal. Your content ought to load seamlessly on any device, with any browser, and across various internet speeds.

The bulk of your content should be loaded directly from HTML, not from AJAX or iFrames. This will ensure that your content is accessible and error-free for the users. This is a common-sense practice.

Google's goal is to present users with actual content, not blank areas where content should display. Even if on-page SEO site speed didn't influence search engine rankings, it would remain vital for matching search intent, making it essential to address.

If you've been actively searching online in recent times, it's probable that you've encountered something resembling this.

Observe how the question and the supposed answer are phrased, separated from the rest of the search results. This is called a "rich answer", and it is part of Google's Knowledge Graph. The Knowledge Graph is not a repository of information, but rather a network that accesses information from other websites. For example, my query "How many US citizens are there" made Google find the answer on the Wikipedia page "Demography of the United States". However, Google cannot do this by itself. It needs assistance from webmasters to properly classify and submit information by implementing appropriate structured data.

For webmasters, this represents a notable chance to enhance search engine rankings. Though it doesn't influence domain authority directly, it offers the opportunity to feature information prominently above regular search outcomes. Micro formatting, or structured data, is the method to categorize your content effectively.

In essence, it's a coding format utilized on websites to guide Google in understanding various types of data, including events, people, organizations, actions, reviews, and more. Though it can become quite technically intricate (deserving a dedicated discussion), I'll refrain from delving deeper into structured data specifics here. Nevertheless, Schema.org serves as a primary reference for microformatting, providing comprehensive instructions on its integration into your website. This significantly increases the likelihood that featured snippets will highlight your content or that your content will secure position zero.

You have ensured that your site is well-indexed, so now you can focus on optimizing each page of your site. These changes apply to every page of your site, so remember to make them for every new page you create.

In this article, we will discuss the importance of page titles and descriptions for SEO. Look at the following example:

The above image shows a search result for "SEO.co" and as expected, our website is the first one to show up. Notice the parts of the entry that are highlighted. The headline, which contains a link, is the title tag of this page, while the brief description below it is the meta description. Title tags and meta descriptions have two main functions in SEO:

Page title tags help Google understand your content's topic. For example, a page title tag like "Why dogs bark at cars" tells Google that your page answers this question. This makes your page more relevant for a search like "why is my dog barking at cars."

Your site's appearance in search listings can make or break users' first impressions. You need to capture their attention and curiosity with a compelling start.

For all pages, your titles and descriptions should have these qualities:

1. Unique Use different titles and descriptions for each page, even if it takes more time. To find duplicate meta descriptions, go to Google Search Console (GSC) and select Search Appearance > HTML Improvements.

2. Be accurate. Use relevant keywords to describe your content as precisely as you can. However, avoid using too many keywords or repeating them unnecessarily; only use them where they fit naturally. Keyword stuffing is a bad practice.

3. Branded. Ensure your brand name follows the primary keyword phrase and page title, adopting a “Primary keyword phrase and page title | Brand name” format for most web pages.

4. Compelling. Keep in mind, the goal is to satisfy both users, by matching their search intent, and search engines alike.

To summarize, web page titles and meta descriptions have some similarities, but also some key differences. Here are the main ones:

5. Titles matter a lot. They affect how both search engines and users perceive your content, so you should optimize them as much as possible. You can be more flexible with descriptions.

6. The titles and descriptions have different length requirements. Google will cut off your material if you exceed the firm character limit. You should try to avoid this, but it's not a big deal if it happens sometimes. The limit is 75 characters for titles and 160 for descriptions.

Header tags are another important element of your web page. They are numbered from H1 to H6 and show the main topics of your content—like a summary. To help search engines understand and index your content better, you should use relevant keywords and meta data in your header tags. Meta data includes a good meta description, which is a short paragraph that describes what your page is about. Header tags have more weight than regular body text, so they can affect your ranking.

In on-page SEO ranking, the role of keywords is vital. The conversation about keywords leads us to emphasize:

Exact Match Keywords

Partial Match Keywords

Entity Keywords

LSI (latent semantic indexing) keywords

Keyword density plays a significant role in search engine rankings, extending beyond just the text in paragraphs. It's essential to incorporate a well-balanced mix of exact match, partial match, entity, and LSI keywords within your bolded, italicized texts, and headings (H1-H6) to optimize your page effectively.

Despite the potential risks of keyword stuffing, it's entirely feasible to maintain robust on-page SEO rankings, even if your content seems to flirt with grammatical limits. Your exact match keywords should fall between 7 to 12% density, though this may vary based on your competitors' strategies in the top 10 rankings. Be vigilant with your keyword density; surpassing 12% could be perceived by search engines as an attempt to manipulate rankings. Meanwhile, densities for exact match, entity, and LSI keywords should be kept within 3 to 7%. Reach out for an on-page SEO audit to uncover where you might be falling short of your competition.

In the previous section on Indexation, we extensively covered the components of a strong URL, hence I won't revisit those details. Nonetheless, it's crucial to underscore the necessity of having well-structured URLs for every page to enhance on-page SEO. Always strive to keep URLs concise, ideally under 90 characters, when creating new pages.

The content on your page provides crucial insights to Google about what your page is about. Although it often acts as additional context to the more critical elements like titles, descriptions, and headers discussed earlier. However, it is not advisable to overlook the SEO content on your page. Ensure that every page on your site includes at least 100 words of detailed content. Failing to provide this minimum may indicate that a page shouldn't exist. This content presents three significant opportunities.

By providing enough content, you demonstrate your consideration for your audience. Users won't get satisfaction with web pages that lack sufficient information, so Google won't rank them highly.

Blogging frequently allows you to display more keywords. Besides the keywords in title, description, and headers, you can also use different and similar terms of keyword phrase. You can get benefit from these semantic search patterns. However, avoid over-optimizing; only use terms that fit naturally.

Your content can attract inbound links from other sites, which boosts your authority. However, you need to provide valuable content that others find worth linking to.

The term “quality” content depends on various factors, which are too numerous to mention here. However, these basic tips can help you begin in a good direction.

A crucial point to remember is that every piece of content on your website must be unique—not repeated within your site or identified as a duplicate by Copyscape. Sometimes, variations in URL formats (for example, http:// compared to https://) can cause Google to mistakenly index a page more than once, considering it duplicate content, which is a negative outcome.

The good news is that this issue is easy to identify and address. Just visit Google Search Console, proceed to Search Appearance > HTML Improvements, and there you can generate a comprehensive list of duplicate content. Then, you have the option to block individual instances of duplication through your robots.txt file or apply 301 redirects to achieve proper link canonicalization.