Why PPC management is crucial?
With proactive PPC campaign management, your firm can make data-driven decisions that improve pay-per-click performance and ROI.
What Does PPC Management Mean? With PPC management, a marketer or team of marketers is in charge of a company’s whole PPC advertising strategy and budget. An in-house team of marketers and media buyers or an outside firm can do this task.
The following tasks are usually done by a PPC expert (or agency)
Keyword research: Keyword research is the process of finding and naming the search terms that your target audience is using.
Target-channels: Choosing which paid channels of media to pursue. Some of these are Google Ads, Bing Ads, display networks, and even advertising on social media.
PPC-monitoring: Measuring the effectiveness of each campaign and keyword to make sure that PPC efforts are giving a good return on investment (ROI).
Competition analysis: Taking a look at what the competition is doing, the keywords they’re going after, and the ads they’re using can help you decide what to do (to uncover gaps they can fill in on their own).
Campaign-optimization: Optimizing advertising structure and keywords. If 10% of keywords bring in most of the revenue, focus your budget on them to boost ROI.
Split testing: A/B testing of new ads and landing pages all the time. Test things out often throughout the whole PPC funnel.
To do this, you need to know your key business metrics as a first step.
Whatever your “true north” measurements are, utilize them to measure PPC management performance. It’s crucial to know how these indicators interact. 500% ROAS doesn’t mean healthy product margins. It’s also important to set reasonable goals for yourself. It’s good to be optimistic about your PPC ROI and aim for the moon, but it’s not realistic to expect a 1000 percent ROI right away.
Among these measurements are
WHAT DOES PPC MANAGEMENT INCLUDE?
Now that you know what PPC management is, let’s look at what it means to manage PPC advertising:
what do you want to achieve with your PPC campaigns? Possible goals include
Increasing the number of purchases: If you sell digital products or run an online store, your number one goal is to get website visitors to buy something.
Getting more leads: If you sell business-to-business (B2B) high-ticket items or professional services, your main goal is probably to get more leads. Your PPC campaigns’ goal will be to turn these visitors into qualified leads that you can then turn into customers.
Branding: PPC can help a new business stand out in its field. Brand building doesn’t always lead to a favorable ROI. Hence, this should be a byproduct.
LTV may be a better metric. It reduces the number of consumers you need because it’s the average amount a customer brings in a year (or several years). With this goal in mind, you can create acquisition campaigns. Find keywords with enough volume to attract the proper traffic. Predict PPC conversion rates using product and landing page data.