Shadow Making

Reflection Shadow gives the effect that the product is photographed on a reflective surface like glass or a mirror. It adds a clear yet subtle reflection of the object under it, which increases the overall aesthetics and charm of the image.

This is one of the most popular services used in eCommerce photography. The Drop Shadow editing gives the effect that the object is slightly floating above the surface. This effect is achieved by creating an artificial shadow directly underneath the object, thus it seems like the light source is directly above the object and is creating a shadow under it.

The Natural Shadow effect is applied when the object or product in the photo had a natural shadow but then it gets removed due to other post-production edits. This effect basically creates an artificial shadow that mimics the natural shadow that gets remove. Thus, this is done mostly on photos that have their background remove for unifying effect.

In order to add Shadow and Reflection effects on an object, the designer or editor first removes the background of the photo using “Clipping Path” or “Image Masking”. After that, they do some basic editing like Noise removal, slight retouching, etc. The designer makes separate layers of each edit. Then they create the shadow effect using the “Drop Shadow” tool. If there is already an existing shadow, they enhance it accordingly and soften the edges for a more sophisticated appearance. Furthermore, they need to adjust the opacity of the shadow to make it look more authentic. Finally, the finishing touch is given by adjusting the angles of the shadow to match the light source.

E-commerce and other digital marketplaces often use a unifying template for all of their products. To achieve this, the photo’s background must be remove and the product must be placed on a white background. Because of this, the natural shadow of the object gets obscure and the photo looks artificial and unrealistic. Thus, a Shadow Creation or Manipulation service is require to carefully reapply the shadow to make the product look more authentic to the clients.

Moreover, eCommerce product photos need to look eye-catchy and genuine to customers. Thus effects like Reflection Shadow and Drop Shadows are applied to make the image more appealing to them. If the customers feel that the product they see in the image is authentic, they are more likely to make a purchase. Shadow and Reflection effects increase the authenticity and beauty of the photo, hence increasing the possibility of more sales and profit.

Now, You might ask why would you need a professional service for such edits? The answer is rather simple. The effects of Shadow and Reflection may be quite easy to apply with some tools. However, without expertise in such edits and a proper understanding of the lighting and shadow sensitivity, it is impossible to complete Shadow Creation and placement properly. If it is done poorly, the result might look even more ridiculous and may do more harm than good.

Almost all photographers and eCommerce companies need Shadow and Reflection editing services in order to make their products or models more aesthetically alluring and authentic. Similarly, Other websites and Digital Advertising media also need this service. In addition, Printing media needs the service for catalog and brochure designs and magazines. All in all, the usage of Shadow and Reflection services encompasses a lot of industries and has become an integral part of the photo editing and manipulation business.